Budgets for product placements and branded entertainment have increased for the following reasons, except:
A) a brand's appeal is stronger when it is shown in a nonadvertising context
B) the perception of what others think of a brand is important to consumers
C) seeing brands used in movies and television shows intensifies the desire to purchase the brand
D) seeing the brand used by other people provides postpurchase reassurance for individuals who have already purchased the brand
C
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The theory under which people make the choice that promises them the greatest reward if they think they can get it is
A. goal-setting theory. B. equity theory. C. reinforcement theory. D. expectancy theory. E. two-factor theory.
The development of global leaders is a complex process that demands flexibility to match the individual, organizational, and ______ contexts in which the leaders need to learn and perform.
Fill in the blank(s) with the appropriate word(s).
When deciding if you should pay someone else to do something for you, you should consider the following: can I do this myself, how difficult would it be to learn to do this myself, can a friend or someone else assist me instead of a professional, and what?
A) How many hours would I have to work at my job to pay someone else B) True Cost C) Pay Rate D) Service Fees E) True Expense
A firm is reviewing a project with a labor cost of $18.90 per unit, raw materials cost of $21.63 a unit, and fixed costs of $8,000 a month. Sales are projected at 7,200 units total for the 3-year life of the project. What are the total variable costs per year?
A) $106,300 B) $99,300 C) $97,272 D) $103,300 E) $109,300