Which of the following statements about ethnic dimensions of the U.S. market is true?
A. Ethnic groups buy differently and have different needs.
B. The number of ethnic consumers is growing at a faster rate than the overall society.
C. Many firms make the mistake of treating all consumers in an ethnic group as a single group.
D. The buying power of ethnic submarkets is increasing rapidly.
E. All these statements are true.
Answer: E
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Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?
A) Select distributors; don't let them select you. B) Look for distributors capable of developing markets. C) Treat local distributors as long-term partners. D) Maintain control over marketing strategy from day one. E) All of the above are appropriate guidelines.
When you display ethos in your persuasive presentation, you have
A) logic B) emotion C) evidence D) credibility
There are five stages in the consumer purchase decision process. The first stage is ________.
A. problem recognition B. information search C. alternative evaluation D. opportunity identification E. purchase decision
Answer the following statements true (T) or false (F)
1. Cohesion and team performance are negatively related. 2. Team norms are relatively easy to change. 3. Groupthink is a positive characteristic for a team, similar to team mental models. 4. According to recent research, empowerment behaviors account for nearly 30% of the variance in team learning.