Fatima enjoys online shopping as it allows her to buy things from a wide range of options from the convenience of her home. She recently bought a food processor online. In this scenario, Fatima is involved in _____.
A. business-to-consumer e-commerce
B. business-to-business e-commerce
C. business-to-government e-commerce
D. consumer-to-consumer e-commerce
Answer: A
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Motherboard Technology makes and sells only one product, a high-quality processor for mainframe computers, within its market—Silicon Valley, California. Which strategy is Motherboard Technology using?
A. cost-focus B. focused-differentiation C. diversification D. single-product E. differentiation
Emmett has always wanted a sports car. He has finally graduated from college and is working at his first job. He realizes to make his dream come true, he needs to save up for a down payment and then work out how he will pay the monthly loan amount. Using goal-setting theory, give the direct and indirect effects of Emmett’s scenario?
What will be an ideal response?
The issuance of common stock for cash is shown as a ________.
A) negative cash flow in the investing activities section of the statement of cash flows B) positive cash flow in the investing activities section of the statement of cash flows C) negative cash flow in the financing activities section of the statement of cash flows D) positive cash flow in the financing activities section of the statement of cash flows
Ford Motor Co. asks members of its target market to rate its cars and those of General Motors and Chrysler on a 7-point scale in terms of two dimensions (comfortable seats and engine power) so that it can establish a quadrant-grid map of these ratings. What type of analysis is Ford conducting?
A. positioning B. qualifying C. combining D. dimensional E. insight management