It is a common scenario that whenever a company announces any drug testing on animals, animal rights activists start protesting. Sometimes, it leads to losing the right to test
In such occasions, which strategic communication activity do these companies engage in, and why?
a) Issues management; so that they can come up with a campaign to tell the public their side of the story and not lose the right to test
b) Crisis management; as the revoking of animal testing would result in a major crisis for the companies and they would need to manage it
c) Environmental scanning; so that the companies are aware of the steps the activists and the government bodies are taking.
d) SWOT process; as the companies need to know their strengths and weaknesses in order to effectively fight the activists' campaign.
A
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