A recent study conducted by Estelle Cosmetics Company showed that heavy users of Estelle's products comprise a small percentage of the market
The study indicated that less than 7 percent of all shoppers buy nearly 71 percent of Estelle's products in the United States. This is an example of ________.
A) benefit segmentation
B) segmentation by loyalty status
C) segmentation by usage rate
D) psychographic segmentation
E) occasion segmentation
C
You might also like to view...
When determining the sample size, if the population standard deviation, s, is unknown and an estimate is used, the standard deviation should be re-estimated once the sample has been drawn
Next a revised confidence interval should be calculated to determine the precision level actually obtained. Indicate whether the statement is true or false
___________ is a multiplicative function of motivation times ability times situational constraints
Fill in the blank(s) with the appropriate word(s).
Under the 1934 Act:
A) criminal sanctions may be imposed on any person who willfully violates any provision of the Act (except the antibribery provision) or the SEC rules promulgated pursuant to the Act. B) criminal sanctions may not be imposed. C) conviction of an individual may result in imprisonment for up to 25 years. D) a person who proves he had no knowledge of the rule is still subject to imprisonment.
When The Endangered Species Act prohibits use of land to protect an endangered species: A)?There is a taking that entitles the owner to compensation
B)?The owner has a constitutional challenge. C)?There must be judicial approval. D)?None of the above