Image advertising, institutional advertising, and issues advertising are all types of public relations advertising
Indicate whether the statement is true or false
TRUE
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Web, deferred-thesis, and narrative patterns are all ______ forms of organization.
Fill in the blank(s) with the appropriate word(s).
The purpose of market segmentation is to:
a. change consumer attitudes and beliefs toward a product. b. divide a market into submarkets of equal size that have equal number of customers in each. c. group a large number of markets together, enabling a company to serve them simultaneously. d. enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.
The Electronic Signatures in Global and National Commerce Act:
A) makes electronic records and signatures valid and enforceable across the United States for many types of transactions affecting interstate commerce. B) excludes all transactions covered under the UCC. C) was enacted by all the states after being promulgated as a uniform act. D) defines an "electronic agent" as a true agent.
Wireless Application Protocol (WAP) is a communication standard used by developers to create ____ applications.
A. e-commerce B. m-commerce C. r-commerce D. l-commerce