Relationships are held together by the patterns ________________ create.

a. cultural contacts
b. interaction scenes
c. rules of interaction
d. social roles


c. rules of interaction

Communication & Mass Media

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A termcoined in the 1980s to describe how the broadcast industry reaches niche audiences is

A) fringecasting. B)fragcasting. C) narrowcasting. D) cablecasting.

Communication & Mass Media

Why are surveys one of the most common methods used in PR research? What are the advantages and disadvantages of using surveys?

What will be an ideal response?

Communication & Mass Media

_______ theory claims that you develop and maintain relationships in which the ratio of your rewards relative to the costs is approximately equal to your partner's

a. Social exchange b. Attraction c. Equity d. Social penetration

Communication & Mass Media

"Many parents are concerned about the influence that television has on their children. Do you share this concern?" Which of the following question types is this?

a. Double-barreled b. Forced-choice c. Leading d. Screener

Communication & Mass Media