Which of the following is most likely an example of a business promotion tool?
A) a free DVD for customers who purchase a new television at a retail store
B) a trade fair showcasing a new audio system developed by an electronics firm
C) a sweepstakes program inviting customers to enter for the chance to win a new car
D) a toaster being sold at half its list price for any buyer who purchases a food processor
E) a display allowance for retailers who feature a manufacturer's product in a favorable manner
B
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________ is referred to as the selection of a subset or group from a population that is representative of the entire population
A) Investigating B) Monitoring C) Viewing D) Sampling
_________________relates to understanding that pilot studies carry a high level of risk.
a. Orchestrating effective experiments b. Managing failure c. Establishing the competitive advantage d. Leveraging and transferring social embeddedness
_______________ communication is the ability to give and exchange information, ideas, and processes verbally, either one-on-one or as a group.
a. Oral b. Nonverbal c. Written d. Electronic
You are having difficulty getting a computer program working, so your first move is to ask coworker Ashok, a native of India, to help you even though he is a cost accountant
Your reasoning is that a worker from India must be good with software. You are displaying a demographic bias. Indicate whether the statement is true or false.