Your company CEO is a very socially conscious individual who believes in prudently utilizing the resources of the company to promote causes that are good for the environment and society-at-large. She recently asked you to work with the firm's outside ad agency to develop an advertising campaign that articulates the company's concern about climate change.Which of the following types of advertising will you pursue to meet her expectations?
A. Competitive advertising
B. Comparative advertising
C. Pioneer advertising
D. Reminder advertising
E. Advocacy advertising
Answer: E
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All of the following statements about ethical organizations are true, except
A. organizational ethics define what a company is and what it stands for. B. ethics provide a common frame of reference that serves as a unifying force. C. ethical values shape the search for opportunities. D. the potential benefits of an ethical organization are few but direct.
Which of these business processes typically lies within the realm of operations?
A) complaint handling B) customer relationship C) help desks D) waste management
InfoFreeInc, makes and sells devices and services for the circumvention of encryption software and other technological antipiracy protection. Under the Digital Millennium Copyright Act, this is
a. a violation of copyright law. b. prohibited but not a violation of copyright law. c. a "fair use" exception to the provisions of the act. d. permitted for reconsideration every three years.
An atmosphere of harassment can result in employer liability even if the employer is unaware of specific claims
Indicate whether the statement is true or false