According to your text, of all the external factors that affect the marketing environment, which one represents the most significant challenges, as well as the most significant opportunities, for marketing professionals?

A. political
B. technological
C. sociocultural
D. economic
E. demographic


Answer: B

Business

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Your business has just taken out a 1-year installment loan for $72,500 at a nominal rate of 11.0% but with equal end-of-month payments. What percentage of the 2nd monthly payment will go toward the repayment of principal?

A. 73.67% B. 77.55% C. 81.63% D. 85.93% E. 90.45%

Business

Each of the audit procedures that an auditor could select possesses which of the following characteristics?:

a. Audit procedures take time, effort, and money. b. Audit procedures are difficult to perform. c. Audit procedures require multiple people from the firm to perform. d. All of the above.

Business

E. T. Hall suggests that to learn another culture, you have to undergo extensive training or spend

A. considerable time with people of the other culture, but perhaps outside that culture. B. time studying the language of the other culture. C. considerable amounts of time and money taking guided tours in the other culture. D. a lifetime in the other culture.

Business

A ratio of outputs to inputs is a(n)

a. effectiveness measure. b. efficiency measure. c. qualitative measure. d. cost reduction measure.

Business