__________is the element in the promotional mix that evaluates people's attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance
Fill in the blanks with correct word.
ANSWER: Public relations
Public relations is the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance. It is a vital link in a forward-thinking company's marketing communication mix.
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In calculating earnings per share, a company uses the treasury stock method when
A) it needs to value the cash received for a convertible bond. B) it recognizes the assumed impact of exercising outstanding warrants. C) it develops a methodology to handle the premium paid on exercised share options. D) it needs to value treasury stock repurchased during the year.
Two basic methods are used for estimating the amount of uncollectibles at the end of the accounting period: the percentage of sales method and the percentage of receivables method
Indicate whether the statement is true or false
The computation of the reliability of a system assumes that the reliability of a component in that system is ______.
A. independent of the reliabilities of all the other components B. dependent on the reliabilities of some of the other components C. dependent on the reliability of one of the other component D. dependent on the reliabilities of all the other components
According to businesspeople in the United States, which of the following is most likely to be the biggest benefit to stress in a business proposal?
A) Gain in status B) Relationship with people C) Benefit for the society D) Profit E) Gain in power