Which of the following legal forms of organization is most expensive to organize?
A) sole proprietorships
B) partnerships
C) corporations
D) limited partnership
C
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A public relations firm tailors its advertising and promotional services according to the needs and preferences of specific customers. This exemplifies ________
A) trigger-based marketing B) mass marketing C) segmented marketing D) individual marketing E) concentrated marketing
The LOHAS and Naturalites segments of the market for environmentally and socially responsible products together represent less than half of the American population
Indicate whether the statement is true or false
Bottles R Us Bottling Company provides the following information about its single product. Targeted operating income $656,820 Selling price per unit $7.85 Variable cost per unit $4.50 Total fixed cost $200,330 How many units must be sold to earn the targeted operating? income?
A. 196,066 B. 255,866 C. 59,800 D. 69,405
What is a common method used to increase capacity with a lag strategy?
A) overtime B) subcontracting C) new facilities D) new machinery E) A and B