When it comes to measuring consumers' price sensitivity, products are viewed as either
A. dynamic or rigid.
B. fixed or variable.
C. elastic or inelastic.
D. complementary or substitutable.
E. necessary or optional.
Answer: C
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Gabriella is getting ready to close her sales call. She asks for the order outright. This would be a(n):
A) continuous "yes" close B) direct close C) summarization close D) assumptive close
In response to increasing worldwide concerns about obesity, diabetes, and other food-related health issues, some of the world's largest food companies are developing new products
Nestlé and Groupe Danone SA have developed several health-foods which include all of the following except: A) Souvenaid. B) Activa. C) NutriChoice. D) Nutraceuticals. E) Medical Foods.
Purchase panels are used primarily for all of the following purposes EXCEPT:
A) forecasting sales. B) establishing consumer profiles. C) evaluating test markets. D) forecasting market share E) establishing advertising rates.
If the pure expectations theory holds, which of the following statements is CORRECT?
A. The yield curve for both Treasury and corporate bonds should be flat. B. The yield curve for Treasury securities would be flat, but the yield curve for corporate securities might be downward sloping. C. The yield curve for Treasury securities cannot be downward sloping. D. The maturity risk premium would be zero. E. If 2-year bonds yield more than 1-year bonds, an investor with a 2-year time horizon would almost certainly end up with more money if he or she bought 2-year bonds.