Why does a firm choose to engage in spend management? Give at least one example of spend management implementation.
What will be an ideal response?
A successful answer will indicate that spend management is used to reduce the cost of acquiring products. The reduction of purchase cost reduces the cost of goods sold, which, in turn, increases profit.
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The cost that is assigned to inventory includes the purchase price, delivery cost, insurance, and occasionally, ____________________
Fill in the blank(s) with correct word
With regards to financial statements, "pro forma" means:
A. Financial condition or position that can be expected if planning assumptions prove correct. B. Prepared in advance. C. Budgeted. D. All of the answers are correct.
Media coordination can occur across and within media types, but marketers should combine personal and nonpersonal communications channels through multiple-vehicle, multiple-stage campaigns to achieve maximum impact and increase message reach and
impact. Indicate whether the statement is true or false
Marketers target Generation Z because they ________
A) listen to their parents and follow their examples B) dislike technology C) spent an estimated $43 billion annually of their own money D) prefer shopping in brick-and-mortar stores with actual products E) have long attention spans and are easily targeted