Tesla vehicles have the unique characteristics of being a totally electric, premium luxury vehicle. The marketing manager wants to focus on these unique aspects rather than comparing the vehicles directly to competitors. He wants Tesla to be seen in a totally different light. Based on these objectives, he would want to position the vehicles
A. to avoid competition.
B. to engage in head-to-head competition.
C. based on price.
D. based on the target market.
E. based on the vehicle's styling.
Answer: A
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