The most common objective of a consumer promotion is:
A) short-run transactional goal.
B) short-run relationship-building goal.
C) long-run transformational goal.
D) long-run market share goal.
A
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The return on a _____ is an appropriate measure of the risk-free rate of return.
A. long-term Treasury note B. certificate of deposit C. 90-day Treasury bill D. long-term corporate bond E. common stock
Which of the following ratios provide information about liquidity?
a. Net profit margin. b. Current ratio. c. Inventory turnover. d. Sales to assets.
Store maintenance and energy management are synonymous concepts
Indicate whether the statement is true or false
The debt ratio is used:
A. To assess the risk associated with a company's use of liabilities. B. To determine how much debt a firm should pay off. C. Only by banks when a business applies for a loan. D. To determine how much debt a company should borrow. E. To measure the ratio of equity to expenses.