What method for persuasion is frequently used by sales and marketing experts?
A) Plan, compose, revise
B) AIDA
C) Motivate, sell, close
D) ACE
E) Persuade, remind, evaluate
Answer: B
Explanation: B) Sales and marketing people often use the acronym AIDA—Attention, Interest, Desire, and Action—to create persuasive sales messages, brochures, advertisements, and websites.
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The excess of current assets over current liabilities is referred to as working capital
a. True b. False Indicate whether the statement is true or false
Use this information to answer the following question. Oct. 1 Inventory 200 units @ $12.00 6 Purchase 300 units @ $13.20 13 Purchase 100 units @ $14.40 20 Purchase 200 units @ $15.60 25 Purchase 40 units @ $16.80 Total sales 620 units A periodic inventory system is used. Using LIFO, the cost assigned to ending inventory is
A) $3,480. B) $8,112. C) $2,664. D) $8,928.
A(n) ________ of qualifications, which appears near the top of a résumé, ensures that your most impressive qualifications are not overlooked by a recruiter who is skimming résumés quickly
Fill in the blank(s) with correct word
Alberto Culver CompanyThe Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings. A large number of these products are intended for personal use. The company is divided into three key divisions: toiletries, household, and professional. The toiletries division sells hair care brands such as Alberto VO5, Alberto, and Bold Hold. Additionally, this division handles the FDS line of feminine deodorant products. The household division sells brands such as Mrs. Dash seasonings, Papa Dash salt substitute, Baker's Joy, Sugar Twin, and Static Guard. The professional division sells brands such as Tresemme, TCB, and Indola. Each of the brands listed above contains many individual products with varying formulations, such as the Alberto styling products, which
include mousse, gel, spritz, spray-in conditioner, and hairspray.Refer to Alberto Culver Company. If a marketer looks only at the toiletries division and notes the brands and items within only that division, he or she is analyzing the _____ of the product line. A. width B. length C. depth D. levels E. consistency