Why does a firm's number of prospects always equal or exceed its number of customers?
What will be an ideal response?
Prospecting identifies the total number of potential customers; not all prospects will be approached, and not all prospects who are approached will become customers.
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According to David Arnold, there are four possible approaches to forecasting by analogy, which does not include which of the following?
A) Data is available on a comparable product in the same country. B) Data is available on the same product in a comparable country. C) Data is available on the same product from a dependent distributor in a neighboring country. D) Data is available about a comparable company in the same country. E) Data is available on the same product in every country.
When using a semicolon, you should space it like this:
a. one space before it; none after b. no spaces before it; one after it c. two spaces before it and two spaces after d. two spaces before it; two spaces after it
Summaries are ______________ of the important points in a document
a. direct quotations b. maps c. abridgements d. explanations
Which of the following may a U.S. Court of Appeals NOT do in ruling on a case?
A) Reverse the judgment of the lower court. B) Remand or send it back to the lower court. C) Rehear the case by taking testimony of the witnesses. D) Affirm the judgment of the lower court.