In vertical price-fixing, the manufacturer sets the
A. minimum prices that retailers may charge.
B. maximum prices that retailers may charge.
C. number of items a retailer may sell at a specific price.
D. date by which a retailer must sell products.
Answer: A
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To be effective, a company's international strategy
A. must be externally consistent among the company's products and regional units. B. must be the same as the company's domestic strategy. C. must have internal consistency with the demands of the international competitive environment. D. must be consistent among all the functions and activities of the company. E. must be the same as the leaders of the industry.
When the Rosco International chain of restaurants enters foreign markets, locals own the restaurant facilities but look to Rosco to provide expertise in management and marketing. Rosco uses the ________ approach to enter international markets.
A. direct investment B. exporting C. management contracting D. licensing E. joint venture
The ________ can be filed by a partnership to give notice of the authority, or lack of authority, of certain partners.
A. statement of authority B. notice of partnership authority C. partnership articles D. statement of agreement
Which of the following statements is true of internal secondary data?
A. It is expensive to access the sources of internal secondary data. B. It can be easily obtained from scholarly and government sources. C. Internal sources of secondary data are accessed only after getting useful information from external sources of secondary data. D. Internal secondary data are the most readily available. E. Internal secondary data cannot be used by decision makers in planning new-product introductions.