What is the VALS system?

What will be an ideal response?


VALS is a psychographic segmenting system for advertisers and marketers that is designed to put people into eight different categories based on motivation and resources.

Communication & Mass Media

You might also like to view...

One study indicates that those in organizational leadership roles spend about __________ of the average workweek communicating.

A. 25 percent B. 40 to 50 percent C. 75 percent D. 80 to 90 percent

Communication & Mass Media

Consider the following two statements: 1) Teresa is a runner from Sweden. 2) Teresa runs for Sweden. The writer of the above statements is trying to improve his or her writing by editing which aspect of writing in the first statement?

a) Verb b) Grammar c) Spelling d) Style

Communication & Mass Media

Briefly explain what the refutation organizational pattern is and give an example of it

What will be an ideal response?

Communication & Mass Media

Before you start thinking about solutions to a problem, it's important for the team to:

A. Identify the causes and effects related to the problem B. Create a list of criteria for a good solution C. Share and analyze the information you've gathered D. All of the above E. None of the above

Communication & Mass Media