All of the following are functions of organizing speeches except:
A) Listeners like structure to the messages they hear.
B) Listeners remember ideas better.
C) Listeners are more persuaded by an organized speech.
D) Listeners are less persuaded by an organized speech.
E) Organization enhances the speaker's credibility.
D
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The strength of an opinion depends upon the ethos of the person who holds it
Indicate whether the statement is true or false
According to the text, information provided by an outside source is used by media because the information has news value is called ______.
a. credibility b. publicity c. assistance d. promotion
When you feel it is impossible to gain voluntary participation prior to observing people, what are you obliged to do?
a. You should inform that people that they have been observed and give them the opportunity to be removed from the study. b. You must gain informed consent prior to observing people. c. There is no need to do anything as long as the people were not harmed during your observations. d. You should avoid asking for informed consent if it interferes with your research purpose.
Which of the following is asserted by the PRSA Professional Values Statement?
a. provide subjective counsel to clients b. advance personal and corporate interests c. serve the public by communicating honestly d. foster the right to compete for public trust