A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels,
or fall within given price ranges is known as a ________.
A) product type
B) product class
C) need family
D) product variant
E) product line
E
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The exclusive right to sell a product within a certain geographic area is called a
A) leasehold. B) franchise. C) patent. D) copyright.
An essential component of an effective pitching process is
A) following up with an advertising campaign. B) leaving connectors undisturbed for at least several weeks. C) sending mass e-mails to bloggers. D) making the contact process as anonymous as possible. E) following up with busy media people.
Detta borrows $20,000 from the bank. For a five-year loan, the bank requires annual end-of-year payments of $4,878.05. The annual interest rate on the loan is ________
A) 6 percent B) 7 percent C) 8 percent D) 9 percent
Sonic Board Corporation files a suit against Custom Fabricators Company, claiming that the consideration for their contract is inadequate. The court will most likely not examine the adequacy of the consideration if
A. there is a large disparity in the amount of consideration exchanged. B. Sonic asserts that there is inadequate consideration. C. something of value passed between the parties. D. the consideration is worth less than $100.