Which of the following is true regarding lead users?
A) They are customers who are unwilling to purchase products that do not provide a complete customer solution.
B) They are users who wait to see whether the product or service will deliver meaningful benefits.
C) They are skilled users who extend the boundaries of a product's application to achieve a more desired customer solution.
D) They are skeptical customers who are unwilling to purchase a product unless they are assured of meaningful benefits associated with using the product.
E) They are the last customers to adopt a new product or service.
C
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Which of the following transactions would increase a firm's current ratio?
a. Purchase of inventory on account b. Payment of accounts payable c. Collection of accounts receivable d. Purchase of temporary investments for cash
Brennan wants to build parallel careers and believes work is not everything. He is likely a member of which generation?
A. boomer B. traditionalist C. millennial D. Gen Xer
Visionary companies are able to outperform their competitors because
A. their vision statements are more product-oriented. B. they isolate internal stakeholders in defining their visions. C. they provide more aspirational visions. D. their visions are primarily financial.
A professional salesperson
A. doesn't try to "sell" customers, but rather tries to help them satisfy their needs. B. is responsible for feeding back information about customers and competitors. C. may negotiate prices or diagnose technical problems when a product doesn't work well. D. is a representative of the whole company. E. All these answers are correct.