_________________________ can only be sustained if the brand also offers highly visible customer support.
a. Brand positioning
b. Brand identity
c. Brand image
d. Brand loyalty
d. Brand loyalty
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Which channel and medium combination takes longer to create and distribute but allows the sender to avoid immediate interactions?
A) Written, printed B) Written, digital C) Oral, printed D) Visual, digital E) Oral, digital
Mehreen is the owner/manager of a fudge factory in the popular resort of Lakeside. She is planning to go on vacation for a week and wants to make sure all the employees know that Juanita, the assistant manager, has legitimate power during the week. Lynn should ______ describing her plans.
a. send out a newsletter b. put a notice on the bulletin board in the backroom c. send out a memo, probably over e-mail d. send everyone a letter
When the demand for automobiles is high, the demand for steel and other products needed to manufacture those cars is also high. This exemplifies the principle of ________ ________.
Fill in the blank(s) with the appropriate word(s).
What are the three approaches for estimating benefit magnitude?
What will be an ideal response?