Term for reaching a small segment of an audience in the hopes that the small segment will have particular interests that will be attractive to an advertiser
a. targeting
b. programming
c. narrowcasting
d. both A & B
e. all of these
f. none of these
.C
Communication & Mass Media
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The first element of an effective conclusion is to ________
Fill in the blanks with correct word
Communication & Mass Media
Which of the following is a correct statement about listening?
a) Hearing and listening are the same. b) Listening is a natural, passive process. c) Listening is the same regardless of the situation. d) Listening can be improved.
Communication & Mass Media
Never round off numbers used in broadcast copy
Indicate whether the statement is true or false
Communication & Mass Media
Describe the key components of each of the five relationship theories. Which theory do you think you most closely align with in how you view relationships? Explain and provide examples
What will be an ideal response?
Communication & Mass Media