According to the authors of your text, culture can play a role in both how advertisements are designed and how they perpetuate stereotypes. Explain how culture can play both of these roles in persuasion
What will be an ideal response?
Answer: Culture can influence what types of ads work most effectively. Specifically, research has shown that in interdependent cultures, ads that emphasize that a product will benefit one's social group and/or family tend to be more successful, but in cultures that emphasize independence, ads that emphasize independence and goal attainment tend to be more successful. Culture can also be perpetuated by ads. Specifically, ads often portray what is considered normative for a family structure and for gender roles in a given culture. In fact, in several cultures across the world, women are portrayed in the dependent role consistently more often than men are. In both of these ways, culture influences advertising and advertising in turn influences culture.
You might also like to view...
A moral conflict, which requires a choice between doing something helpful for someone else or meeting one's own needs, involves a
a. prohibitive moral judgment. b. postconventional moral judgment. c. prosocial moral judgment. d. conventional moral judgment.
When the methods used to encode and retrieve information are the same, this is called ________ processing.
A. state-dependent B. stimulus-fluency C. transfer-appropriate D. recall-potentiation
Mammograms have a 100% accuracy rate. In other words, false positives do not occur
Indicate whether the statement is true or false
Before Professor Holloway can conduct a study testing the effects of a new drug on anxiety, he will need to ______.
A. obtain approval from the APA code of ethics B. obtain approval from his institution's IACUC C. ensure that he follows the guide for care and use of laboratory animals D. obtain approval from his institution's IRB