The management at Invive Soap Company wishes to improve its understanding of how customers view the company's products. It selects an analysis method where it asks five questions to a randomly chosen group of customers. The questions test how the customers feel about the variety and quality of products offered by the company. In the context of measuring company performance, the management at Invive Soap Company is using

A. short surveys.
B. deviation analysis.
C. hypothesis-driven testing.
D. ratio analysis.


Answer: B

Business

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