Scott, a State Bank employee, deposits into his account checks that are given to him by bank customers to deposit into their accounts. This is

a. embezzlement.
b. larceny.
c. money laundering.
d. no crime.


b

Business

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The catalog you receive from a large apparel store, displaying their new summer collection, is an example of ________ marketing

A) buzz B) direct C) virtual D) word-of-mouth E) interactive

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The Nielsen BrandLift measures ________

A) aided awareness B) ad recall C) message association D) brand favorability E) all of the above

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If a reporter misquotes you in a story, you should demand a retraction

a. True b. False

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Procurement is the purchasing of goods and services to meet the needs of the supply chain.

Answer the following statement true (T) or false (F)

Business