Checks received from customers are considered to be cash in the company's books
a. True
b. False
Indicate whether the statement is true or false
True
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Trey likes to drink Pepsi and will use a consumer promotion, such as a coupon or premium, only if it is for Pepsi. Trey is which type of consumer?
A) promotion prone B) brand loyal C) price sensitive D) shopper prone
Because net income is on an after-tax basis, interest in the return on assets ratio must be placed on a before-tax basis
a. True b. False Indicate whether the statement is true or false
Sanibel Autos Inc. merged with its competitor Vroom Autos Inc. This allowed Sanibel Autos to use its technological competencies along with Vroom Autos' marketing capabilities to capture a larger market share than what the two entities individually held. What type of integration does this scenario best illustrate?
A. supply-chain B. technological C. perfect D. horizontal
Brands in a market with many competitors and high advertising clutter must ________
A) have very high prices compared to competitors B) be advertised only through print and social media C) be advertised more heavily to be noticed in the marketplace D) never be advertised using informative advertising E) be advertised only during the mature stage of the product life cycle