Which of the following statements about nonverbal messages is FALSE?
a. Nonverbal messages cannot be avoided.
b. Nonverbal messages may be beneficial or harmful.
c. Nonverbal messages may be intentional or unintentional.
d. Nonverbal messages are consistent across cultures.
D
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The primary benefit of database marketing is:
A) the enhancement of customer loyalty B) higher sales C) greater profits D) greater brand parity
Agricultural output and services, in particular, are often priced higher in relation to industrial output in developing countries than in industrial countries
Indicate whether the statement is true or false
When Amy goes shopping for clothes, she goes into every store in the mall looking for the best deal. She is very price conscious. On the basis of loyalty status, Amy can be described as a(n) ________
A) switcher B) split loyal C) shifting loyal D) hard-core loyal E) anti-loyal
From a customer's perspective, what is defined as a ratio of the bundle of benefits a customer receives from an offering, compared to the costs incurred by the customer in acquiring that bundle of benefits?
A. Exchange B. Value C. Power D. Strategy E. Sustainability