What are the major characteristics of institutional markets?
What will be an ideal response?
The institutional market is made up of schools, hospitals, prisons, and other institutions that provide goods and services to people in their care. These markets can be huge. Many institutional markets are characterized by low budgets and captive patrons. For many institutions, the buying objective will not strictly be profit maximization or cost minimization; instead, the institution is likely to search for vendors that meet or exceed a certain minimum standard besides offering low prices.
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Gobbledygook is not ______________ jargon
a. as clear as b. as widely used as c. as pompous as d. the same as
A retailer's target customers are young, well educated, and mobile, with many contacts outside their local social group and community. They are eager to try new ideas and are willing to take risks. These target customers are
A. laggards. B. the late majority. C. the early majority. D. innovators. E. early adopters.
Refer back to #59, where the property is sold for $80,000, who makes up the difference between what the sale brings and the amount due on the mortgage?
A)?No one, if there is an antideficiency statute B)?The Tesslers will owe it plus the expenses if there is an antideficiency judgment C)?The original mortgagee can recover from the secondary mortgagee D)?None of the above
Millibytes Inc. implements an organic structure, which means that at Millibytes,
A. forming of cross-departmental or functional teams is discouraged. B. employees are closely supervised and follow well-defined rules. C. emphasis is placed on strict discipline and order. D. authority is decentralized to middle and first-line managers. E. employees are discouraged from taking up more responsibilities.