AFLAC, a health insurance company, demonstrated a good example of how to implement a corporate campaign with a strong ______ component during the implementation of the Affordable Care Act in 2010.

a. investor relations
b. social responsibility
c. media relations
d. employee volunteer


c. media relations

Communication & Mass Media

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A doctor or a dentist uses ________ touch at work

a. professional b. social-polite c. love-intimate d. demand

Communication & Mass Media

“I understand that one system considers contentment a passive-positive emotion, but that system totally ignores an emotion’s strength,” says Selma. What emotion category system should Selma use instead and how would it classify contentment?

What will be an ideal response?

Communication & Mass Media

For an audience of military science majors, a speech about infantry battle strategy is well suited to their __________.

A. ethos B. platitudes C. personal interests D. demographics

Communication & Mass Media

Robin suspects that her roommate, Julie, wants to break up with her boyfriend. Rather than asking her directly, Robin pays close attention to how Julie complains about him and avoids his phone calls. What method was Robin using to check her perception of Julie's feelings?

A. direct perception checking B. indirect perception checking C. social comparison D. stereotyping

Communication & Mass Media