Which of the following statements is true of corporate strategy?
A. The objective of corporate-level strategy is to ensure that the sum of the values of individual business units is greater than the overall corporate value.
B. A corporate strategy must be able to create synergies across business units that are quite different.
C. Deciding whether to adopt a differentiation or a cost-leadership strategy is part of formulating the corporate strategy.
D. Formulating a corporate strategy involves general managers answering questions relating to how to compete in order to achieve superior performance.
Answer: B
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Indicate whether the statement is true or false