Research that focuses upon measuring the effectiveness of a public relations plan is __________

A) problem-opportunity research
B) quantitative research
C) client research
D) evaluation research
E) stakeholder research


Answer: D

Communication & Mass Media

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Identify the differences between special speaking situations and informative and persuasive speeches An occasional speech __________.

A. happens very rarely B. has special constraints because of expectations about life transitions C. is identical to informative and persuasive speeches, except for where it is presented D. all of these choices E. none of these choices

Communication & Mass Media

According to Kluckhohn and Strodtbeck, the extent to which a culture encourages a sense of responsibility for other members depends on where it is placed on a continuum of

A) directness/indirectness. B) formality/informality. C) spiritual/physical. D) dependence/independence.

Communication & Mass Media

"What do you all think we should do?" is what form of communication?

A. Supportive Communication B. Defensive Communication

Communication & Mass Media

In a low-context culture, most information is stated ________

Fill in the blank with correct word

Communication & Mass Media