Explain the following statement: "When you use evidence in a persuasive speech, you should think of yourself as engaged in a mental dialogue with the audience."

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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While advocating that the state rush approval of 16 new coal-fired power plants, the

Governor displayed pictures of the state's major metropolitan areas, at night, with brightly-lit skylines and remarked upon their beauty. He then displayed pictures of working families, smiling as they held what was to be a lower monthly electrical bill. While listening to the governor, Niko thought about other, less favorable images that could be shown. For example, the Harvard School of Public Health revealed that SO2 emissions from power plants significantly harm the cardiovascular and respiratory health of people who live near the plants, and EPA studies identified fine particle pollution from power plants as responsible for more than 20,000 premature deaths a year. Why not show pictures of smoke pouring from the smokestacks? Why not show pictures of persons on oxygen? Why not show pictures of the many children who suffered? Niko's ability to think discerningly about the images used by the governor illustrates the necessity that we all develop our skill in ________. A) mental argument B) visual literacy C) first impression D) minimizing distractions

Communication & Mass Media

Using effective ________ ensures that the shift from one part of your speech to the next will seem smooth and natural rather than abrupt.

A. conclusions B. subpoints C. introductions D. transitions

Communication & Mass Media

A strong introduction guarantees your speech will be successful.

a. true b. false

Communication & Mass Media

You might be tempted to send a news release to a large number of recipients. This is "spamming" and not regarded charitably by most newspeople

Indicate whether the statement is true or false

Communication & Mass Media