The Hershey Company, the largest U.S. chocolate manufacturer, decided to enter the Chinese market because
A. Hershey's main strategic focus was on product and market diversification and not on the domestic market.
B. the U.S. population was growing slowly and becoming more health conscious.
C. this would help the company gain access to large cocoa plantations in China.
D. its strategic position in the U.S. market was well protected through high entry barriers.
Answer: B
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