Which term refers to a possible exposure of the advertising message to one audience member?

A. advertising impression
B. gross impression
C. medium receptivity
D. message weight
E. advertising reach


Answer: A

Business

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Changing from LIFO to FIFO over two accounting periods could be viewed as a violation of which accounting concept or principle?

A) Conservatism B) Consistency C) Materiality D) Entity

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The cost of repairs to damaged property is not an acceptable measure of the loss in value of the property

a. True b. False Indicate whether the statement is true or false

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Mr. Lee is a citizen and resident of Hong Kong, while Mr. Anderson is a citizen and resident of the U.S. In the taxation of income, Hong Kong uses a territorial approach, while the U.S. follows the global system. In terms of effect, explain what this means to Mr. Lee and Mr. Anderson

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Flash memory systems: a. require less power than conventional drives

b. are not resistant to shocks and vibrations. c. have many moving parts that wear out easily. d. both a and b. e. both a and c.

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