What is marketing myopia? If a movie theater company had a myopic orientation, how might it state its business purpose? If the movie theater company avoided a myopic orientation, how would its business purpose change?
What will be an ideal response?
Defining a business in terms of goods and services rather than in terms of the benefits customers seek is called marketing myopia, which implies a narrow, short-term orientation. This orientation can threaten the survival of an organization.
If a movie theater had a myopic orientation, it might state its business as "selling tickets to movies." A better business statement for the theater would be "to provide convenient entertainment."
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Answer the following statement true (T) or false (F)
_____ provide information about liquidity—a firm's ability to meet short-term obligations as they come due
a. Working capital, only b. Current ratio, only c. Working capital and current ratio d. Positive leverage ratio e. Cash flows ratio
Which of the following punctuation marks is used to end sentences?
A. Comma B. Exclamation point C. Semicolon D. Colon
Topsider Inc. is evaluating whether to replace an existing leather-cutting machine with a new machine that has a five-year life. The old machine has current salvage value equal to $3,000; its salvage value in five years is expected to be zero. The net (after-tax) salvage value of the new machine in five years is expected to be $6,000. If the new machine is purchased, Topsider will have to invest $3,520 in its net working capital. Based on this information, what is the new machine's terminal cash?
A. $6,000 B. $3,520 C. $9,520 D. $7,000 E. $3,000