Explain impulse products. Identify two challenges marketers may have regarding impulse products
What will be an ideal response?
An impulse product is something people buy on the spur of the moment. With an impulse product, marketers have two challenges. 1. Create a product or package design that is enticing and "reaches out and grabs the customer." 2. Make sure the product is highly visible by securing prime end-aisle or checkout lane space for the product.
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When you display ethos in your persuasive presentation, you have
A) logic B) emotion C) evidence D) credibility
Which of the following would be included in operating income?
a. Interest income for a manufacturing firm b. Rent income for a leasing subsidiary c. Gain from sale of marketable securities for a retailer d. Dividend income for a service firm e. None of the answers are correct.
Cost allocation requires pooling of overhead costs and the selection of a cost driver
Indicate whether the statement is true or false
Ray pays Slim in good faith for a promissory note. Slim warrants that the note has not been altered. This is A) a presentment warranty
B) a transfer warranty. C) a signature warranty. D) a breach of warranty.