Body gestures that directly translate into words or phrases are
A) illustrators.
B) emblems.
C) adaptors.
D) affect displays.
Answer: B
Communication & Mass Media
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A local Parents Without Partners chapter is an example of a
a. public group. b. social group. c. learning group. d. service group. e. self-help group.
Communication & Mass Media
Entitlement means that publics believe in the organization's right to exist and when the organization mounts a campaign are likely to "buy into" the message
a. True b. False
Communication & Mass Media
In many organizations, a person who holds coercive power also holds reward power
Indicate whether the statement is true or false.
Communication & Mass Media
Ford developed a premium touch-screen technology for its cars
A. TRUE B. FALSE
Communication & Mass Media