You have just started a carpet and upholstery cleaning service that only uses environmentally-friendly cleaning agents that contain no chemicals. Compared to your competitors who use chemical cleaning agents, your prices are higher because your cleaning supplies cost more and you have to spend more time treating stains and high-traffic areas. Due to high gas prices, you plan to market to households that are within a 15- to 20-mile radius of your business location. What target marketing strategies should you pursue?
What will be an ideal response?
You would likely pursue a niche strategy, which involves attempting to grab a large market share of a smaller market segment. Since you are specializing in environmentally-friendly cleaning and wish to limit your geographic location, you have narrowed your segment geographically and through the specific type of cleaning that you do. This is a niche market segment.
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a. has become less important in recent years b. has become more important in recent years c. is not very important d. has always been important
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a. must be offered orally b. needs minimal planning c. should be offered in written and oral form d. might be misinterpreted
Henry Ford is known as the Father of Scientific Management
Indicate whether the statement is true or false
A shortage of capacity (or inventory) occurs when
A) there are excessive cancellations. B) there are few cancellations. C) an expensive backup needs to be arranged. D) B and C only