Dove marketers go beyond the brand's cleansing cream properties and talk about the resulting benefit of softer skin. This is known as product attributes in brand positioning

Indicate whether the statement is true or false


FALSE

Business

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What is the definition of a wiki?

A) a subscription-only encyclopedia for online business and marketing use B) a database MPR professionals use to identify media and non-media connectors C) an online repository of content that can be amended and updated by a community of editors D) digitized book content made available by such organizations as Google E) an online research service developed by university professors for their students

Business

Posterior probability of an event is the revised probability of the event after new information is available

Indicate whether the statement is true or false

Business

The required rate of return represents the cost of capital for a project

Indicate whether this statement is true or false.

Business

Employees with a high need for power are more likely to feel empowered in traditional organizations

a. True b. False Indicate whether the statement is true or false

Business