For a firm such as Nordstrom that has no manufacturing operations, value is added by developing expertise in the procurement of finished goods and by displaying them in its stores in a way that enhances sales. In the value chain, procurement activities become the primary activity. This begins with ________ and ends with ________.
A. partnering with vendors; marketing and selling
B. purchasing goods; operating stores
C. partnering with vendors; operating stores
D. managing and distributing inventory; marketing and selling
Answer: A
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