What additional demands to strategy do international operations produce?
A) ?formal institutions and informal institutions
B) ?cost reduction and local responsiveness
C) ?liability of foreignness and investment risk
D) ?explicit knowledge and tacit knowledge
Ans: B) ?cost reduction and local responsiveness
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Which of the following is not an example of deceptive advertising?
A. Using a term like "clearance price" when the item is not being sold at a reduced rate. B. Misrepresenting the prices of competitors. C. Artificially inflating the original retail price of an item so that when it is featured as a sale item, it looks more marked down than it actually is. D. Claiming that for the price, the item is the best money can buy.
Faye is very upset at Don. She has been waiting for him all day so they can discuss their issue. Faye knows she needs to talk calmly and get to the point, but she is distracted with Don’s attitude. She feels that he is upset about the situation. This makes her even madder because he should not be the one to be upset. When she confronts Don, he tells her that he is not mad. Don spends his time trying to convince her that he is not upset. After much convincing, Faye realized that she was ______.
A. stereotyping B. using primary effect C. halo effecting D. projecting
What should be the first step for a marketer upon finding out that one of the Falcon's Lair owners will be interviewed for a magazine article?
A) prepare the executive with facts and statistics B) write a new backgrounder about the executive C) post the issue's release date on the firm's Web site D) schedule the executive to practice answering questions E) ask the connector to clarify the purpose of the interview
Net present value analysis and internal rate of return analysis can sometimes produce erroneous choices because they ignore the time value of money
Indicate whether the statement is true or false