Janet works for an advertising company, where she develops news releases for various clients. For a recent news release, she was asked to write a brief, crisp, and creative phrase. She is told it should encourage readers to keep reading the article
What is this brief creative phrase called?
a. Headline
b. Release template
c. Lead paragraph
d. Boilerplate
A
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Explain how your psychological state may affect your perceptions
What will be an ideal response?
When analyzing organizational culture, which characteristics
should be considered? A. decision-making process B. leadership roles and policies C. worker involvement D. management perception of employees E. all of the above should be considered.
Immediacy means ______.
A. news is reported as soon as it occurs B. people want to know what is happening around them at any given point in time and they want to know before anyone else does C. stories are published and distributed as quickly as possible D. people forget what they have read quickly
When you analyzean audience's income, occupation, and education you are analyzing their
a. ethnicity. b. cultural identifiers. c. socioeconomic status. d. individualism.