The most popular formula for telling stories in the news is:
a. the localism formula
b. the simplified extended conflict formula
c. the globalism formula
d. the questioning formula
b. the simplified extended conflict formula
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A perspective that values _____ holds that people should retain their native cultural ways
Fill in the blank with the appropriate word.
The first step in developing and executing a campaign is to:
a. define the problem. b. evaluate the impact of the problem on publics and on the organization. c. decide which tactics fit the strategy best and how you will monitor each aspect. d. none of the above
Which of these is a good personality trait for a reporter to have?
a. Shyness, because no one is more lonely than a reporter b. Disinterest in local events, which allows for dispassionate work c. Forgetfulness, because if a reporter has to keep finding out the information, it soundsfresher in the story d. Tenacity, because information isn't always forthcoming
Teams differ from other sorts of groups in what ways?
a. Teams consist of people with diverse skills. b. Teams consist of people who bring different resources to a common project. c. Teams tend to develop a greater interdependence and sense of collective identity than most other groups. d. All of these.