Which of the following is the rationale behind using the approach of integrated marketing communication?
-Old-school consumers view a product as more credible and trustworthy if it is marketed extensively over one form of traditional media.
-Integrated marketing communication lets marketers send messages exactly how they want to, instead of allowing the consumers to create their own perceptions about the messages.
-Integrated marketing communication is less expensive and less time consuming.
-Consumers do not think about the specific source of a message, but they instead combine the messages from all the sources to create a coherent impression about the product.
-Consumers do not think about the specific source of a message, but they instead combine the messages from all the sources to create a coherent impression about the product.
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Which of the following indicates that the cost of shipping will be paid by the buyer?
a. COD; b. FOB shipping point; c. FOB destination; d. n/30 . e. none of these.
All of the following will affect retained earnings except
a. expenses incurred. b. dividends declared and paid. c. revenues earned. d. investments by owners.
The international ______ collaborative alliance with foreign firms within an international organization is separate legal entities with joint ownership.
A. informal B. formal C. joint ventures D. mergers
The Uniform Commercial Code would be applied in which of the following situations?
A) A contract for landscape services B) A contract for sale of patent rights C) A contract for the purchase of farmland D) A contract to buy living room furniture