A group in society, such as family, friends, or a professional organization, that influences an individual's purchasing behavior is called a(n):
A. reference group
B. conformist group
C. opinion group
D. social group
E. influential group
Answer: A
Business
You might also like to view...
Which message execution style depicts average people using a product in an everyday setting?
A) lifestyle B) scientific evidence C) slice of life D) personality symbol E) technical expertise
Business
IRCA applies to employers of ________ employees
Fill in the blanks with correct word
Business
When units produced exceed the units sold, income under absorption costing is higher than income under variable costing.
Answer the following statement true (T) or false (F)
Business
Unions and employers generally agree that any disputes arising under their collective agreements will be settled through:
a. arbitration. b. conciliation. c. jury trail. d. mediation.
Business