What is the difference between demographic data and psychographic data

What will be an ideal response?


Demographic data describe an individual's or population's attributes, such as gender, race, and age.
Psychographic data describe an individual's or population's attitudes and lifestyles, such as
conservative and high-achiever.

Communication & Mass Media

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Management focuses on fundamental issues related to change success and allows employees the freedom to explore various possibilities when it uses the ____________________ approach.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

How does the audience help create the rhetorical situation?

What will be an ideal response?

Communication & Mass Media

While we may practice a presentation before delivering it, the

textbook reminds us thata. A speech is best when practiced alone a. A speech is not a speech if it is not written out in full detail and read b. A speech is not a speech unless it has an audience c. The audience is of little concern when preparing a presentation d. A presenter should focus on his or her own interests, attitudes and values when preparing a speech

Communication & Mass Media

In 75 percent of Black–White marriages, the husband is _____, and in 75 percent of White–Asian marriages, the husband is _____

a. White; White b. Black; Asian c. White; Asian d. Black, White

Communication & Mass Media