Marshall McLuhan is best remembered for which concept?
a. Advertising fulfills an economic function.
b. The medium is the message.
c. Television is too violent.
d. Children are greatly influenced by the movies they see.
ANSWER: b
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Janet saw on the news where a family of seven children perished in a house fire—it was also revealed that the house did not contain smoke detectors
As a result she developed a persuasive speech stating that this tragedy can be avoided in everyone's home with the simple installation of a smoke detector. Janet was using which kind of proposition for her central idea? a. proposition of value b. proposition of fact c. proposition of policy d. proposition of action
Payola:
a. is the payment of cash or gifts by disc jockeys or program directors to keep competitors’ recordings off the air. b. concerns the payment of cash or gifts by recording companies to disc jockeys or program directors in exchange for air play. c. does not violate FCC rules. d. is allowed only in certain states.
Proxemics is the study of how humans use what in communication?
a. time b. space c. appearance d. touch
All of the following are part of the Mean World Index EXCEPT
A. most people are just looking out for themselves B. you can't be too careful in dealing with people C. most people would take advantage of you if they got the chance D. most people are inherently violent